TikTok’s “shoppertainment” trend, where content and commerce converge on the platform, is expected to be worth $1 trillion in the Asia-Pacific region by 2025.
TikTok, the popular short-video app, has been growing rapidly in the Asia-Pacific region, especially in markets like India, Indonesia, and Japan. According to a recent report by App Annie, TikTok was the most downloaded app in the region in 2022, surpassing Facebook, WhatsApp, and Instagram.
TikTok’s e-commerce potential is huge, especially in the Asia-Pacific region, where online shopping is booming. Shoppertainment, a content-driven commerce approach that combines entertainment and shopping, could unlock a market value of $1 trillion for brands in the Asia Pacific region by 2025, according to a study by TikTok and Boston Consulting Group.
Shoppertainment is expected to grow at a compound annual growth rate of 63% in markets including Australia, Indonesia, Japan, South Korea, Thailand, and Vietnam.
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