Thailand plans to allocate $16.5 million towards promoting its tourism industry during the peak season. The allocation will be used for marketing campaigns, festivals, inter-regional travel, and extending visa-free regimes and stay durations for certain markets. The government also aims to collaborate with airlines for joint tourism promotions and extend entertainment venue hours in popular tourist destinations. The tourism industry is a significant contributor to Thailand’s economy, and the government hopes that these initiatives will help revive the industry and create more opportunities and benefits for the country.
Thailand Allocated $16.5 Million for Tourism Promotion during Peak Season
Thailand has announced a plan to allocate $16.5 million towards promoting its tourism industry during the peak season. The budget will be used for marketing campaigns, major festivals, and inter-regional travel. The government is also considering expanding the visa-free regime and extending the duration of stay for specific markets, with a focus on attracting more visitors from Russia and Europe. Discussions are underway to collaborate with airlines for joint tourism promotion and extend entertainment venue hours in popular tourist destinations like Chiang Mai, Bangkok, and Phuket.
Budget Allocated for Promotional Activities by the Tourism Authority of Thailand
The Minister of Tourism and Sports, Sudawan Wangsuphakijkosol, has announced that a proposed budget will be allocated to the Tourism Authority of Thailand (TAT) for promotional activities. These activities are scheduled to take place from the fourth quarter of this year until the first quarter of 2024. The budget will fund various projects, including promoting Thailand as a shopping destination, marketing campaigns on international markets, and highlighting major festivals. There are also discussions about expanding the visa-free regime and extending the duration of stay for certain markets, as well as joint tourism promotions with airlines and extending entertainment venue hours in certain cities.
Investment Aimed at Reviving Tourism Sector and Boosting Economy
Thailand is investing $16.5 million in various projects and programs to boost its tourism sector. The tourism industry is a vital component of Thailand’s economy, contributing to approximately 20% of its GDP and employing millions of people. By allocating funds towards promotional activities and initiatives, the government hopes to revive the tourism industry, create more opportunities, and benefit both the people and the country as a whole. With a focus on marketing campaigns, festivals, inter-regional travel, and collaborations with airlines, Thailand aims to attract more visitors and stimulate economic growth through its tourism sector.
Source : Thailand plans to invest $16 million in initiatives to revive the tourism industry