Pixalate Releases Industry-First SCO Verification Report Q2 2023 in Collaboration with Basis Technologies: 65% Higher Ad Fraud Rate on Misrepresented Supply Chain Objects
Analysis of the OpenRTB Supply Chain Object (SCO) finds that 19% of open programmatic ad traffic contains misrepresented supply paths LONDON, Oct. 5, 2023 /PRNewswire/ — Pixalate, the market-leading privacy, compliance, and fraud protection analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Supply Chain Object Verification Report. The analysis contains insights from Pixalate’s OpenRTB […]