SEOUL, South Korea, Sept. 5, 2024 /PRNewswire/ — Shinsegae Duty Free, in collaboration with Dior Beauty, is delighted to announce the launch of a special pop-up event at Incheon Airport’s Terminal 2. This event, which runs until October 20th, celebrates the release of the highly anticipated ‘Plan de Paris Limited Edition’ and offers travelers a truly Parisian experience.

PDP Pop-up Store Front Cut
PDP Pop-up Store Front Cut

The pop-up store is themed around ‘Plan de Paris’ and beautifully captures the elegance of Dior’s most iconic location, 30 Montaigne Avenue. The store features a striking 6-meter-high structure that showcases Dior’s signature architectural elements, transporting visitors to the charming streets of Paris. The facade of the store is adorned with the sophisticated Dior logo and a chic black-and-white pattern reminiscent of Parisian Street maps, further enhancing the luxurious atmosphere of Dior’s fashion house.

Inside the ‘Plan de Paris’ pop-up store, visitors will have the opportunity to explore a wide range of Dior Beauty’s offerings, including makeup, fragrance, and skincare products, through various interactive experiences.

Guests can enjoy personalized skincare consultations with beauty experts and makeup touch-up services using the ‘Plan de Paris Limited Edition’ products. Additionally, the store offers exclusive product engraving services, allowing customers to personalize their purchases. A dedicated photo zone and a Dior-themed photo booth provide perfect backdrops for capturing memories.

The ‘Plan de Paris Limited Edition’ collection is a makeup line inspired by the City of Light, Paris. The collection’s packaging draws inspiration from the iconic streets of Paris, from Saint-Honoré, where Christian Dior discovered his lucky star, to 30 Montaigne Avenue, the birthplace of Dior’s couture house. The collection includes a four-shade eyeshadow palette, lipsticks, and cushion and lipstick cases, each named after Paris’s most famous fashion streets, including ‘Saint-Honoré,’ ’30 Montaigne,’ ‘Champs-Élysées,’ and ‘Étoile.’ These exclusive products are presented in specially designed ‘Plan de Paris’ packaging, making them must-have items for any Dior enthusiast.

During the pop-up event, Shinsegae Duty Free will offer these limited-edition Dior Beauty products not only in-store but also through their online mall.

A representative from Shinsegae Duty Free commented, “This Dior Beauty pop-up store is meticulously designed to reflect the elegance of Dior’s Parisian fashion house. We are thrilled to offer a variety of services and special benefits, creating a unique beauty journey that feels like a trip to Paris itself, beyond the conventional shopping experience.”

For more information, visit the Shinsegae Duty Free pop-up store in Terminal 2 of Incheon Airport before October 20th, and experience the magic of Paris.

 

Source : Shinsegae Duty Free Hosts Exclusive Dior Beauty's 'Plan de Paris' Pop-Up Event at Incheon Airport Terminal 2

The information provided in this article was created by Cision PR Newswire, our news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Thailand Business Directory.

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